Setting Up Your Brand in VirtusNova

After creating your account, you’ll see a screen with two options:

• Explore VirtusNova further

• Start the Onboarding Flow

Click Setup Brand to begin.

Business Name
Enter the brand name your customers will recognize on social media.

💡 This doesn’t need to be your legal business name — it should be the name your audience connects with.

Business Category
Choose the relevant category from the dropdown.

• Example: For a restaurant, select a food-related option.

Business Location

• Add your physical address if you have a brick-and-mortar location.

• Online-only businesses may leave this blank if preferred.

Select the language for your content ideas, captions, and hashtags.

• Example: English

VirtusNova uses your audience information to tailor content for maximum impact.

• While all social media users can see your posts, audience groups help shape content that resonates with the right people.

Example: Staff Recruitment Audience

• Age: 18–45

• Gender: Male & Female

• Target Location: Cologne, Bonn, Düsseldorf

• Interests: Italian food, customer service, making pizza

➡ Save the group by clicking Create Audience Group.

You can:

• ✏️ Edit groups anytime

• 🗑️ Delete groups with one click

Consider adding a second group — for example, potential customers.

Provide unique details about your business, products, or services.

This helps VirtusNova generate content ideas and captions that highlight your strengths.

Click Save in the bottom-right corner.

• Saved brands appear in the dropdown menu.

• If unsaved, the button will still show Add Brand.

Click Connect Later to skip connecting social media for now.

On your homepage, you’ll find:

• A brand switcher (if you manage more than one brand)

• A library of helpful onboarding videos

• A setup checklist showing progress

  • Account created ✔

  • Brand set up ✔

  • Next: Connect social media profiles